The Problem
Existing web platforms were visually inconsistent, difficult to navigate, and fragmented due to being built over time with varying design approaches. These inconsistencies made the experience confusing for users and complicated maintenance for internal teams.
The Goal
The goal was to redesign and modernize Rezon's web platforms by:
- Creating a visually consistent and scalable design system;
- Simplifying navigation and improving usability;
- Streamlining content presentation for better information discovery.
Research
Competitor Analysis
I reviewed competitive industry websites to identify common design patterns, usability practices, and interaction trends. This research helped inform the redesign, highlighting opportunities to create a cleaner, more consistent, and user-friendly experience that would differentiate the platform.
Heuristic Evaluation
I performed a heuristic evaluation of the existing platforms, identifying usability challenges including cluttered layouts, inconsistent visual elements, unclear navigation, and accessibility gaps.
User Insights
I collected feedback from internal stakeholders to understand their goals for the redesign and pain points with the existing platforms. This input helped prioritize which features to retain, identified common user struggles, and highlighted areas where the design impacted overall credibility and efficiency.
Final Designs
The Outcome
Redesigning for Impact
The redesign strengthened the digital presence by making the platforms more intuitive, visually consistent, and scalable. Improved navigation, a unified design system, and reusable templates enhanced the user experience while also streamlining internal processes.
Key Insights
- Simplified navigation reduced the steps needed to access key content, improving usability;
- A cohesive visual style created a consistent and clear brand experience;
- Flexible templates minimized repetitive design work and supported faster future updates.
